I like it. As has been mentioned, it's not the world's most efficient stove, but it lights an area and boils a cup of water for tea or soup simultaneously, which IMO makes up for the longer heating time.
Keep in mind that it is a camp item, not necessarily a camping item. It is not something you want to carry in a backpack. It is nice to have at a deer camp or at a campsite that is accessible by family car. It is also a decent item to have at home when the power goes out.
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All we can do is all we can do.