According to Doug's Outdoor Retailer Summer Market 2007 Report the Keep2Go containers will sell for $5.00 apiece.

I would hazard a guess that they're putting these together for $0.25 to $0.50 per unit (depending on labeling, packaging and quantity). That would leave Blue Desert with a pretty good profit. Of all the parts used; cap, tube, nylon cord and cord lock; the cap is probably the most expensive due to the specialty dimentional labeling.