Actually, I think it is designed to be even more entry level.

Signal gear. A firelighter than anyone can figure out (never did think of the sparklite as an IQ test before, Rio, but it is a good point). Shelter. And a fishing kit- it isn't really a survival kit unless there is a fishing module, just look in an military survival manual. :P

I think if they called it the Lowest Common Denominator kit, they wouldn't sell as many :), but it isn't a bad kit. It fills a slightly different niche than the PSP. Siblings, not clones.