Very interesting, That inflatable thing looks pretty fragile though. If you went through brush or even laid down on pine needles I doubt it would hold up.

I just found another product with that same name but with a different function. This product is a variation on the ALICE idea with search and rescue in mind.

True North Gear Aero Vest

Also, in general these True North folks make great gear. I own two of their packs (One is my EDC and the other is my BOB). I enjoy the way the design saves your back and eliminates hot spots. The usual caveat: I have no affiliation with this company besides owning their products.

Cheers,
Logan.