I would guess that the article sets the bar of "prepared" at the standard 72 hours mark that the American Red Cross information conveys. I would like to know how they arrived at their 7% calculation.
You spurred me to dig a little deeper. Part of the news release on the ARC website:
"...only seven percent of the population has taken what the Red Cross considers the three steps necessary to prepare for a disaster or emergency: get a kit, make a plan, and be informed...Harris Interactive conducted the online survey of more than 2,500 respondents during April 10-16, 2007. Results also demonstrate that:
• 90% of Americans who have a disaster kit feel prepared. Yet, only 28% actually have a kit.
• 60% of American households own a pet, yet only 37% have a plan for their pets during a disaster.
• 69% of Americans living in hurricane-prone states don’t have a disaster supplies kit, and 60% don’t have an evacuation plan.
• 64% of Americans have no evacuation plan, even though 27% have had to leave home for at least one night because of a disaster or other emergency."
Curious to know how they selected the 2500 participants for the
online survey, e.g. visitors to the ARC website? Could skew the results. Stats on hurricane-state residents a little scary, though I'm betting that earthquake-states would yield similar results.
Following
this link takes you to well-presented preparedness info on ARC site, including a downloadable, interactive Excel spreadsheet with their suggested kit contents.