That thing would be perfect for my niece, or any other little girl, who loves Hello Kitty. If they marketed it with any of the male Sanrio characters, little boys would like it, too.

I think this would be a decent starter kit for a young kid who doesn't yet fully understand the need for preparedness, is too young for sharps or Scouts, and will also placate the parents who would think you were crazy for giving their child a SAK. My own interest in preparedness started as a little girl when I carried around a flashlight because I thought it was pretty.