Not exactly where I'd expect to see it, but seems the editors of Penthouse have more interest in their readers' well-being than those at the outdoor magazines that seem to have pretty much ignored the Pocket Survival Pak.

"This may be the most important gift you'll ever give...Bonus: Save someone's life and they'll get you a way bigger present next year."

From Penthouse Holiday Gift Guide, December 2005 issue, page 96

For the whole text and image:

http://www.dougritter.com/psp_penthousedec2005.htm

Or an image of the entire page (232 KB): http://www.dougritter.com/dec_ph_giftguide_page96.jpg

Remember, these make a great holiday gift and a portion of the sales support ETS Foundation, this web site and this forum.