Hi Doug,

I just finally picked up a couple of your kits this last weekend at a gun show. I want to thank you for providing us all with such a quality product.

My feedback does not concern the contents nor the survival instructions, which I feel are top notch. My two comments concern the card insert behind the pack itself, in the retail package.

First, it has words saying, "Bonus! Lifesaving Information Inside" and an arrow pointing ... down? Hmm... okay, whatever. I threw the card away with the retail packaging, but only after being sure to read every bit of information on both the front and the back ... TWICE! <img src="/images/graemlins/tongue.gif" alt="" /> I was trying to be careful and meticulous and completely missed the bonus material. I assumed the bonus material was the written survival instructions in the pak.

It was not until after I had read both the enclosed sheets twice each and let it percolate in my head for awhile that I remembered that you were supposed to have added some suggestions for additonal gear. I went back and re-read and didn't find it. <img src="/images/graemlins/confused.gif" alt="" /> If I had not had a second unopened package, I would not have had a second chance to examine the card insert.

Okay, I'm stupid. Or dense. Or something. But I would at least like to think I can't be the only one. Do you think it might be possible to make it read, "Bonus! Lifesaving Info Inside This Card" or cut the front or back fold differently than the other so the fact that there is an inside inside becomes more apparent to people like me? <img src="/images/graemlins/laugh.gif" alt="" />

Second, my girlfriend looked at the card and said, "What? Do a lot of people get lost in Idaho & Montana?" It was kind of cute, but, well, why is there a map there? Do all AMK products have that map? Is it part of their branding? Or, could you simply put a picture of the front of the pack there behind the pack itself? That's all you probably need to help in repacking. An exploding diagram is probably not required, because the flat items are just too obvious.

That's it. Again, thanks and congratulations on a job too long needed and very well done indeed!

Stay safe,
J.T.