To be honest, the e&e kits look pretty benign in comparison to:
OPMOD Battle mug: a titanium mug with 3 1911 rail, an m16 carry handle and a
crenelated base for defensive use.

$24000 zombie response kit

Perhaps we need to develop a new taxonomy that distinguishes between survival kits, developed by and for folks who plan for non-zero probability life-threatening situations, entertainment kits
designed by and for folks who are willing to spend resources to prepare for fictional scenarios, and commercial kits, developed by and for folks whose interests are the marketing possibilities involved in the combination of anxiety and expendable income.