When they're presenting the kits, what jumps out to me are some subtle clues that while they certainly look the part of outdoor adventurists and have an air of experience, they're not as familiar with some of the nuance and caveats that go along with some of this gear, and are parroting common misconceptions.
Could you give us an example of misconceptions you are talking about?
To me, this comes across as a designer bug out bag
I see this as a good thing as it helps to be the grey man. You don't want to look like a survival expert during the zombie apocalypse.
Jeanette Isabelle