In general, the matches readily available these days seems to be inferior to those obtainable in the past. The matches I carry now are of a souped up variety,something like:

https://www.rei.com/product/106184/uco-stormproof-match-kit

On overnight trips, I usually carry a lightweight canister stove - very easy to ignite with a sparker or ferro rod.

Matches of decent quality are essential. I have lit a fair number of critical, "must have" fires with them.