This kit is designed for people who probably do not spend a lot of time outdoors. They wouldn't know what to do with a tarp even if they have one.
Jeanette Isabelle
You can't buy preparedness in a box, no matter much one might wish otherwise. People who can't be bothered to learn how to build their kit or learn what they need probably won't bother to buy a kit. Even if they do, everything in the kit requires some knowledge to use. A tarp is no more difficult to use than a tube tent and is vastly more versatile.