Got the bulbs,Cree 800 lumens,Phillips 940 lumens.

Home Depot has a great selection with the Cree's on an end cap of aisle.

I think I like the Phillips better,it does indeed seem brighter,I understand the praise for the 75 watt equivalent.

I like the Cree too,and its conventional lightbulb form is nice.

Price IMO has reached a viable level.

Light output seems like an incandescent to me.IMO the LED bulb has arrived with these.

Neither is suitable for unshaded fixtures,you will be seeing rings for quite a while if you look into them directly .

Mrs impressed,says "Im Impressed"! From a woman not excited by lightbulbs thats high praise.

Bottom line,Im buying more.Cant wait for the 75 and 100 watt output at the 12 dollar level.

EDIT-Saw a youtube with Cree claiming over 150 lumens per watt on a bulb July of 2011

http://www.youtube.com/watch?v=rWx_2fqhzOQ