I am a bit of a multitool fanatic, of Leatherman tools in particular. I picked up a Wingman a few weeks back, and have since bought five more (as gifts). It is indeed an entry-level tool aimed at those folks who would normally pick up a cheap knock-off multi because they don't want to spend $50 or more on a high-end genuine article.

The difference is that the Wingman is USA-made (for those to whom that matters) and the usual 25-year Leatherman warranty applies. It (arguably) has all the tools of the Kick and Fuse plus some others that they don't, and comes in at a lower price (unless you find one of the older tools on sale). The fit and finish is not as polished as on their more expensive models, but the tool still feels very solid.

Leatherman is also driven to innovate; they sat on their laurels with their early models long enough that Gerber, SOG, and a few others were able to elbow into the market and they're trying to keep the upper hand. Competing in the lower-end tool market means they're not only getting a piece of that pie but making a good impression for the buyer that chooses to upgrade in a few years.