I'm on the fence about the firearms marketing but think the use of Zombie prep by FEMA to get people thinking about preparedness is a great idea. If it gets people thinking it's a good thing. If it gets them acting it's a great thing.

Yup, firearms are serious business, and I rather see other forms of preparedness take priority, but I don't think these firearms are PSAs, are they? Marketing is a creative business afterall.