If their goal was to produce a knife that's good for chopping, I would have thought they might have made the blade a bit more like the shape of a kukri or a parang. Take a look at this machete design from Cold Steel ...

http://www.coldsteel.com/kukrimachetes.html

It's quite handy to have a shape like that if your goal is chopping. I realize the MOD knife is a knife and not a machete, but it seems very "plain Jane". Maybe they just wanted to keep it simple, and so keep the cost down.

Pete #2