Just as a reference point. I work at a Digital Media agency in New York City and we do all the web work for one of the big issuers of credit cards (Hint: the name of the company does not start with an A, an M or a V) so I'm well versed in ins and outs of the business.

As far as Fraud protection goes - there is no company with fraud protection that is much better than anyone else's because it's all covered under federal law and is limited to $50 and most card issuers round that down to zero. All you have to do is keep a moderate level of control over your account, report fraudulent activity as soon as you suspect it and that's it. The "service" of alerting you to fraudulent activity on your card by the card issuers is in their self-interest - they really don't want to eat more expenses than they have to.