Lots of good ideas on here..
the best thing you can do is not advertise, but if its too late for that be ready to defend it.
For friends and neighbors just keep some small bags pre made for them..
Buy some big bags of rice and break it down using some quart size ziplocks, throw in some chicken and beef bullion as well as some packaged gray mix,
maybe some bags of beans
buy some big bags of hard candy to put a smile on the kids faces
maybe keep some extra hats and mittens or blankets for the kids in the neighbor hood..
you can see where i am going with that.. for very little money you can have a few of these bags set up, if they stop by you can make a big deal about how you didnt prepare as good as you thought and this is all you can spare, and let them know not to tell anyone where u got it from..
Your stash will be safe and they will be happy...