I think you are missing the point.

The issue is the ARC is partnering or licensing to commercial companies the use of the Red Cross trademark, which J&J owns for commercial applications. As I understand the use of this particular trademark, the ARC may use it for any purpose it has direct responsibility, i.e. educational literature, training manuals, audio-visual training aids, vehicle or personal identification, but they may not extend to others the use of the trademark for commercial applications.

Pete