To be honest, and totally non-offensive, I don't think that any rational company should be trying to use the Mayans as their main marketing ploy.

The Mayans did NOT say there would be a catastrophe in 2012. In fact, there was typically a CELEBRATION when a long count cycle ended. reference I can picture some Mayan argument - "should we continue working on the calendar?" "Are you crazy? we are so far ahead already..."

The modern Maya don't have a stance on this, probably because the mayan calendar BEGAN in 3114 BC. Its generally accepted that the world did not start in 3114 BC. But of course, we are encouraged to believe that the Mayans were right about the end but not the beginning. Those pesky details just spoil the fun.

The calendar on my fridge ends on Dec.31, 2010... but I suspect the world will not end then, either...

Anyone who does even a few moments of research would probably not be interested in paying $50k...

Many of them do believe that a significant change will occur but dont get into too much detail.

I'm highly skeptical that such a system will work properly when it matters.