New Doug Ritter SUV?

Was surfing an old thread over at dgrin.com and found this photo,

http://wxwax.smugmug.com/photos/135135559-M.jpg

Don't know anything about it, but i thought that this forum would find it interesting.

First thought: Doug Ritter is the man. He negotiated the deal so that if you buy a hatchet and knife they throw in a combination sheath and carrier that doubles as an SUV.