Coolers have been mentioned and suggested in several threads like my thread ( Camo in urban environ) and the thread about car food stash ... I was wondering about coolers and have been thinking to add a SOFT insulated bag ( or soft-walled cooler)in the trunk of my car.

They have thick padded walls and some have reflective interior. So, the question is : which better, a classic hard walled cooler , or a soft-walled cooler ?

I think the soft ones are more versatile, and this is something important in an emergency. You can even fold it within another bag if you need to.