and it changes, walk a few blocks from my campus to downtown and your choices stand out. I like to keep it in mind when buying new gear -- not too tacticool.
The tacticool gear is what caused me to remember one individual. He was a big guy, very casually dressed. That in and of itself wasn't memorable. The MaxP versapack bumping on his hip.... That's what did it. My first thought was he was carrying. Had he been carrying a non-tactical bag, I doubt I would have remembered him.